Visa Octave Card Website
Role
As the Junior UX Designer, I collaborated with the Lead UX Designer, Product Managers, Business Analysts, Developers, and R/A team. Designing the foundation and material front-end standards for Wyndham Rewards, IHG, and Visa Octave Card’s travel and booking experience. In addition, I prototyped using inVision, as well as, created and maintained the DSM to optimize and prepare all assets for dev output.
Tools: InVison, Sketch, Jira, Slack, Adobe XD, Adobe Photoshop, and Adobe Illustrator.
Goal
Create a seamless travel and booking experience for Visa Octave Card members.
Solution
Integrate the booking paths on to create one seamless flow.
Process
Working closely with the R&A team, we created storyboards and user-scenarios. We also collected qualitative and quantitative data through guerilla testing and surveys. Through these methods, we realized that users wanted a more integrated and easy-to-use experience. In particular, users wanted to see all of the information up front, rather than having to click through multiple pages. We used all of the information collected to drive our design decisions and refine the information architecture. At this stage, I worked closely with the lead product manager on creating the lo-fidelity wireframes, content auditing, prototyping in InVision, and creating and maintaining the DSM.
